Having sensitive skin can be really frustrating— until you find a skincare line that's incredibly soothing and gentle on your skin. Made in London, this brand borrowed the Maori word "Pai" (which means "goodness") as it defines what they believe in. They only source "good" pure ingredients and promise to be "good" to the world around us. Exquisitely nourishing and non-greasy, this Pai Avocado & Jojoba Hydrating Day Cream leaves your skin magnificently calm, supple, and soft. As part of Pai's Pure Hydration range, it effectively moisturizes and quenches even the driest of skin. Rich in avocado oil (which is high in Vitamins A, D, and E) and jojoba extract, it softens and conditions lacklustre skin resulting in a smooth complexion. The sustainable glass bottle is beautiful and elegant— and the day cream feels like velvet on your skin. With ingredients like jasmin oil, shea butter, and natural Vitamin E, it truly smells like a dream. I bought my first bottle at CAP Beauty, a natural beauty store in the West Village of New York. It was recommend to me by my wonderful facialist, Crystal. This exquisitely pure and unique product is definitely on my A-list of natural face creams.